1. Define your vision and niche
Identify what makes your label unique. Choose a genre, style, or community you are passionate about. This will guide your branding, artist selection, and marketing.
2. Build your brand identity
Create a memorable name, logo, and visual identity. Your branding should reflect your label’s values and appeal to your target audience. Consistency across your website, social media, and releases is key.
3. Set up legal and financial foundations
Register your business and handle any required licenses. Set up a separate bank account for label finances. Prepare contract templates for signing artists and handling royalties.
4. Develop a release strategy
Plan how often you will release music and how you will promote it. Consider digital distribution platforms that can get your music on Spotify, Apple Music, and more. Schedule releases in advance for better planning.
5. Sign and onboard artists
Reach out to artists who fit your vision. Use an onboarding toolkit with clear contracts, submission guidelines, and branding resources to make the process smooth for everyone.
6. Manage distribution and royalties
Choose a distribution partner that fits your needs. Track streams and sales, and ensure royalties are paid accurately and on time. Use accounting tools or services to keep everything organized.
7. Promote your releases
Create a marketing plan for each release. Use social media, email newsletters, and press kits to reach listeners. Build relationships with playlist curators and music blogs.
8. Support your artists and grow your label
Offer ongoing support, feedback, and opportunities for your artists. Analyze results, learn from each release, and refine your approach as your label grows.
Launching a label takes dedication, but with the right resources and a clear vision, you can create something impactful in the music world. Ready to get started? Reach out to Red Ocean Music for expert support and tools designed for new label owners.